I’m very excited to be speaking at WordCampNYC 2012. It’s June 8, 9, and 10.
I’ll be presenting Content Marketing with WordPress: How To Improve Your Site’s Pull. Here’s a quick description.
Content Marketing with WordPress: How To Improve Your Site’s Pull
An overview of content marketing and how to use WordPress’ features to promote your firm and your products or services online and beyond.
The presentation will include
- Content marketing basics
- The importance of knowing your audience
- Tailoring your site to your audience
- Social Media
- SEO / SEM
- Email Marketing
- Establishing Goals and Measuring Progress
Each area will be covered in overview fashion and will include a discussion of appropriate WordPress plugins and widgets and examples of how you might use them.
We’ll cover a lot of ground in 45 minutes, with plenty of time for Q&A.
Check out the full WordCamp NYC 2012 site here: http://2012.nyc.wordcamp.org/.