Insight Strategy Creativity
How We Do It
We do the hard work.
Not just designing great graphics and writing elegant code. That, quite frankly, is pretty easy.
Where we really roll up our sleeves is developing the concepts and strategies that fit your goals perfectly. We can even help you define what those goals are.
Once the strategies are in place, we get tactical. What tools will best achieve the goals we’ve defined? There are a lot of tools to choose from. Some are even free. But all require an investment of your time, and that’s always in short supply. So the right choice is key to your success. We’ll use our experience, expertise and perspective to blend the right mix.
A pretty Website is wonderful, but if people can’t find the information they came looking for, they’re not going to stick around. Navigation has to be intuitive, information has to be organized in ways that make sense to your visitors, and pages have to lay out properly.
Content Management Systems (CMS)
Want people to come back for seconds? Serve up fresh helping of useful info on a regular basis. That’s a lot easier with a CMS that lets you make the updates yourself. No waiting around for consultants to get back to you. If you’re comfortable using a browser or email, you can update the content on your site. This opens the door for blogs, news updates, announcements, and quick-change portfolios of your work.
Search Engine Marketing and Optimization
Build it and they will come. But only if you tell them you’ve built it. The best way to do that is making your site as search-engine friendly as possible. There are basics we build in to every site, and on-going campaigns we can implement for a greater return on your investment.
So that’s what the kids are calling it these days … if you haven’t heard the term thought leadership in a while, it’s because content marketing is the new kid on the block. Content marketing, though, has a broader reach. With so many outlets available online, it’s easy for your commentary, opinions, and original research to reach a much wider audience, and to spread virally.
A tried and true method for staying top of mind with clients and prospects, especially if you provide high-value information targeted at your audience’s needs. Email marketing is a great way to reach folks who are too busy to come back to your site regularly without a friendly reminder.
Facebook, LinkedIn, Twitter … not sure how to use these relatively new tools? We can help you find the right networks for your message, and teach you the unwritten rules of each community. Done right, social media expands your reach almost infinitely.