Unless you’ve either ignored Facebook altogether or prefer to engage with it as a spectator sport (like me), you’ve probably committed some of these sins. With luck, though, only a few …
Here’s Mashable’s take on being/not being The Most Annoying Person On Facebook.
It’s all fun and games if you’re just clowning around with your long-lost high school buddies, but there are real lessons here for content marketers. The two most important are:
1. It’s not all about you.
2. It had better interest me.
If you’re using social media as a marketing tool, you’d better not be posting constantly about yourself and your latest triumphs, or about things so wildly off-topic that they aren’t of interest to the majority of your audience.
What’s in it for them?