Here’s a TechCrunch guest post from Tom Anderson exploring the issues surrounding who owns the data we post online, the upside and downside of ceding control to social sites like Facebook and Twitter (and MySpace before them, and AOL before that …)
I’m still a fan of leveraging the huge network effect of popular sites like Facebook, Twitter, LinkedIn and YouTube – and smaller sites that are more targetted to your audience/industry – but using them in a way that keeps your presence at the hub of your online communications efforts.
Others think that’s fighting the tide, and that there’s more power to really inhabiting these social sites. Do you agree? And how are you using these tools in your own online campaigns?