This blog post from Business2Community lays out just how important content is as a “force multiplier” for social media, search marketing, and PR to name just a few areas.
Content is the foundation you have to build any audience-attracting programs on. I’m not even sure what it would mean to “do” social without a content strategy, search marketing simply doesn’t work without good content (unless you’re willing to stoop to black-hat methods), and PR only works if there’s something in it for the audience. (Namely, highly relevant content.)
Content Marketing as a “Force Multiplier”
Business 2 Community
The following list highlights six compounding benefits companies can enjoy from an active content marketing program. Marketing author David Meerman Scott famously wrote, “Nobody cares about your products.” With few exceptions, he’s right.