Today’s post is courtesy of colleague Robert Weiss, President of MultiVision Digital and big believer in video content marketing.
He recently shared a great infographic highlighting video’s strength as a medium for content marketing. It’s full of great statistics on why you should be using video in your blog posts, on your website, and as part of your digital marketing in general. (Most of which you’ll have to click through to read.)
Our favorite factoid: video typically has a 4-year life span. If you create videos using “evergreen” content, you can see a tremendous return on your investment, even though video is more expensive to produce than most text-only content.
Enjoy the infographic, and enjoy your Thanksgiving!