My monthly column is live on the Biznology.com site. This month we dive into the relationship between content marketing, SEO and social media. Yup, I think content needs to lead the way, but you may be surprised to hear my thoughts on how these three musketeers need to work together.
Check out the full article when you have a chance. Here’s the executive summary:
- SEO and social media can only succeed if there’s solid content and content strategy behind your efforts there.
- Content needs the exposure or it fails. If a blog post falls in the forest, you’d better tweet about it. Or something like that …
- Don’t confuse strategy with tactics. You need both, and you’d better have your strategy in place before you turn your attention to tactics.