My monthly piece for Biznology is live, and it’s gaining quite a bit of commentary.
In summary, it’s a discussion of how much content you need in order to be effective in your content marketing. As you’d imagine, there’s no real magic number for that threshold. It depends on the kind of content you produce, the channel you’re producing it for, and how you’re promoting it.
More than anything, though, your effectiveness is dependent not on the quantity of content created, but the quality. Great content – content that either entertains, educates or both – is now the bare minimum required for your content marketing to work. A daily dose of mediocre just ain’t going to get it done.