It’s always healthier – and safer – to focus on what’s in front of you rather than what’s behind, but in the digital world looking too far ahead can become an occupational hazard. So here’s a quick look back at some of our more popular pieces from 2013.
Who Will Deliver For You? – How to Pick an Email Service Provider
This piece from July, co-authored with colleague Scott Hornstein, ran through the process of selecting an email service provider (MailChimp, Constant Contact, etc.) that best suits your needs. We walked through the factors to consider
- List Management
- Metrics and Analytics
and gave you the tools to weight them for yourselves and decide which would work for you.
What made this post work so well is that it wasn’t just an academic exercise. Scott had a real need to make a change for his firm. Most interestingly, the firm he chose wasn’t one of the usual suspects.
The Importance of Social Media Responsiveness
From way back in January, this piece on the importance of doing social media right if you’re going to do it at all really struck a nerve. We have to do better as content marketers and social media marketers if we want our brands (and those channels) to be taken seriously.
Hornstein Email Responsiveness Survey
Remind me to do more writing with Scott this year, will you? Another entry in our most popular posts is from just a few weeks ago. It’s our commentary on Scott’s annual email responsiveness survey. The results are not encouraging.
Content Marketing Lessons From the 1800s
Another popular piece from early in the year. This one proves that it’s tough to beat cute – and what’s cuter than kids and puppies – when it comes to attracting an audience. We also see that some marketing truths will always withstand the test of time.
Content Marketing and Native Advertising Are NOT the Same
Finally, we have this piece on native advertising and my distress at seeing it confused with content marketing. That still gets my blood boiling. It will be interesting to see how (and if) native advertising changes shape in 2014.
Thanks for your feedback and your interest. It’s been a funny journey so far. It’s only going to get more interesting from here …