We spend a lot of time thinking about metrics, measurement tools and standards for success. It’s easy to sometimes get caught up in the data that we generate and parse looking for answers about what is working and what needs improvement.
But it’s also important to look at the bigger picture. One way we do that is to encourage our clients (and we do this ourselves) to look for examples you’d like to emulate. It can be helpful to build your own Hall of Fame for content marketing that’s relevant to you.
Relevance is important. If you aren’t doing video and will never do video (for whatever reason) your Hall of Fame shouldn’t include Blen-tec’s “Will It Blend” videos or Dollar Shave Club’s pitch.
It should include examples, from companies big and small, of content marketing that has grabbed your attention and, presumably, gotten you to act or changed your perception of the brand. (If you’re not part of the target market, it’s OK if it hasn’t moved you to action. Otherwise, it’s not HoF material.)
I would love to hear your “nominees” for your own Hall of Fame. I’ll share some of mine in a post next week.
Tags: content marketing