Content Marketing Checklist – Before You Hit Publish

Tuesday, August 14th, 2012

Here’s a really great post for content marketers from CMI: 13 Things You Must Do Before You Publish Content.

I’ll summarize like this:

  1. Be engaging and informative
  2. Align content with marketing goals
  3. Target as narrowly as possible – an audience segment as opposed to your entire audience
  4. Link to other content – yours or others’
  5. Make it approachable – include an image, format for readability
  6. Move your reader toward your call to action
I guess I should be including more images …



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