My monthly article for Biznology has been posted to that site. This month, I’ve focused on what needs to happen after you’ve created great content. The content itself is not the end of the story. You have to distribute and promote it for it to succeed as marketing. Have a look.
The article provides an overview and – warning, shameless plug ahead – I’ll be diving into more detail in just a few weeks when I do a 30-minute webinar with the fine folks at Biznology. It’s called, “You’ve Got Great Content, Now What?” and will be filled with actionable information. Please join me in July.