A Scenic Tour of the Online World

Captivating Content Marketing Facts via Jeff Bullas

Friday, October 10th, 2014

I’ve been meaning to post about this list of “captivating content marketing facts” since I saw it over the summer on Jeff Bullas’ site.

Very much worth the read – you get a choice of a dry presentation of 20  numbered bullet points or a really nice infographic, which I’ve pasted below. But if you’d like the highlights, here there are:

  • Landing page video increases conversion by 86%. Call your video producer now and create some evergreen content.
  •  Is it good news that social media marketing budgets will double over the next 5 years? Only if some of the budget is devoted to generating decent content …
  •  B2B marketers find events to be their most effective content marketing strategy.
  • For SEO, go big or go home. The 1st item listed in Google SERPs (search engine results pages) gets 33% of the clicks.
  • Customer testimonials are highly effective. (Though, honestly, I’m not sure exactly what that means. Testimonials should be a part of every marketer’s toolkit, but I’m not sure I’d call them “content.”)

Captivating Content Marketing Facts


Leave a Comment


Sign up or unsubscribe
for Andigo's newsletter:
A quarterly collection of
tips for improving your
online presence.
* = required field

Privacy Policy (a.k.a. Our Lips Are Sealed)


These are the most
popular tags in our blog.