A Scenic Tour of the Online World

+ Social Media Beyond The Echo Chamber – What Retailers are Doing Social Media Right?
Tuesday, December 17th, 2013

You’ll be surprised that the companies at the top of the list aren’t the usual, forward-thinking, “with it” firms you might expect. Quite honestly, I’m not sure I would have guessed that AutoZone was still in business. But it turns out they’re number 1 on this list, followed by BJ’s Wholesale Club, Wal-Mart, Costco, and […]

+ Hornstein Email Responsiveness Survey 2013
Friday, December 13th, 2013

We delight each year in sharing with you the email responsiveness survey that our friend and colleague Scott Hornstein has run yearly since 2001. Like Scott, the results are both entertaining and informative. The news still not terribly good. A lot of leading companies in the U.S. still don’t get that people want to be […]

+ For Content Marketing, Forget Context, Aim for Action
Tuesday, December 10th, 2013

Today’s post in inspired by the wise words of Gerry McGovern, the author and consultant focused on helping organizations better interact with their customers online. His email newsletter last week contained this: A key difference between web writing and writing for print is that on the Web you need to avoid context and instead focus […]

+ The Power of Simplicity in Design, Content, and Beyond
Friday, December 6th, 2013

I’ve been thinking this week about simplicity. Partly, this is because I broke my ankle and the pain of the injury aside, what I’m really dealing with is the inconvenience of being forced to simplify everthing from what I can carry from one place to another to how I go about my personal grooming. (We’ll […]

+ Content Marketing and Broken Bones
Tuesday, December 3rd, 2013

Today’s post brought to you by my apparently icy front steps. (And Orthopedic Associates of Dutchess County.) Broken fibula. No surgery. And no walking for three weeks …

+ Content Marketing with Video: Why Video Drives Sales
Tuesday, November 26th, 2013

Today’s post is courtesy of colleague Robert Weiss, President of MultiVision Digital and big believer in video content marketing. He recently shared a great infographic highlighting video’s strength as a medium for content marketing. It’s full of great statistics on why you should be using video in your blog posts, on your website, and as […]

+ More Content Beyond the Blog: FAQs for Content Marketing
Tuesday, November 19th, 2013

You don’t have to blog to create great content. Here’s another idea, following our recent post about Slideshare, for ways to create content that is not a blog. If you’re paying attention to what your clients and prospects ask you, you almost certainly have fielded the same questions over and over again. The same questions are […]

+ What Content Marketers Can Learn from Environmentalists
Friday, November 15th, 2013

My Biznology.com column this month is entitled, “Why content marketers should be committed environmentalists” and it focuses on how content marketers can adapt the old Reduce, Reuse, Recycle concept for our own purposes. We change it up a bit, to Reframe, Repurpose, Reduce. Reduce should delight you – since it focuses on getting more content […]

+ What Can I Expect Technology to Do For My Marketing?
Tuesday, November 12th, 2013

Sometimes there’s something in the air, and though today’s post isn’t as focused as I usually am on actionable information for content marketers, I couldn’t ignore these two unrelated items that landed in my inbox this week. First, was this quote bemoaning the state of our youth and implying that their depravity might mean the […]

+ Mobile and Content Marketing: More Phones than Toothbrushes
Friday, November 8th, 2013

Today, some interesting mobile marketing facts courtesy of MarketingProfs’ Mobile Marketing Virtual Conference, which was today. Mobile coupons generate 10 times the redemption rate of traditional coupons. (Though there is a novelty factor at work, and that advantage should slowly erode as mobile coupons become more widely used.)  People now spend more time online using […]

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