A Scenic Tour of the Online World

Happy Holidays and the Memes of 2012

What will change in content marketing in 2013? What will stay the same?

Whether content marketing or networking, if you aren’t connecting personally with your audience, you aren’t connecting with your audience. Here are opportunities to personalize.

Content marketing success requires discipline and consistency. Substance over flash. There are exceptions, but they’re extraordinarily rare.

Events need to be a part of your marketing efforts. Webinars, virtual and live events all provide great ROI.

You are not a publisher.Your goal is action, not eyeballs. Content marketing only works if you remain focused on building your business, not a library.

Great content is necessary but not sufficient. If you don’t build great relationships, you’re fighting an uphill battle in promoting your content.

As content marketers and web developers we’re thankful for many things. Here’s our short list. (Family, friends, health and happiness are a given, of course …)

Technology isn’t always the answer. Just because it’s cool doesn’t mean it’s an improvement.

Long-tail search terms are a form of pre-qualification and can help increase your conversion ratio.