A Scenic Tour of the Online World

+ How To Position Shipping Fees Online
Tuesday, December 21st, 2010

We’re nearing launch on another ecommerce site for a client and have been discussing how best to handle shipping charges. The client had asked us to break out shipping from the product price and lower the product price slightly but keep overall pricing the same by adding a handling fee. So product price goes down, […]

+ Social Meets Geo-Aware, Fender Meets Bender, Lawyer Meets Lawyer?
Friday, December 17th, 2010

Social media has already transformed communication and collaboration in countless areas. And geo-aware devices and applications are beginning to have a major impact in retail sales and elsewhere. Put the two together and you get … well, all sorts of new services, but the one I came across this week is Waze. The application provides […]

+ Technology Leads, Privacy Law Follows
Tuesday, December 14th, 2010

The New York Times reports that the FTC is launching a new recommendation to create a “privacy cookie” similar to the cookies many retail and other websites use to track visitor preferences and behavior, but with a security profile in a universally readable format informing advertising networks about a user’s privacy preferences. The Digital Advertising […]

+ How to Build a Great Home Page
Tuesday, December 7th, 2010

Forgot the fancy Flash animation. What you need is a way to guarantee that the people you’re looking for – and who find you – can find what interests them. So what should you do to build a great home page? Dial for Dollars Start by thinking about it as a cold call – make […]

+ Working Google’s Dark Side for Fun and Profit
Tuesday, November 30th, 2010

“It doesn’t matter what they’re saying, as long as they’re talking about you.” Apparently that old saw isn’t just true, it’s profitable. A fascinating article on the front page of the Sunday Business section of the New York Times this weekend outlines how a shady character has exploited a weakness in Google’s search ranking rules […]

+ Online Communication Strategy Defined
Friday, November 19th, 2010

The question, “What do you mean by ‘online communication strategy’?” has come up a couple of times in the past few weeks as I’ve met with potential clients and even existing clients who hadn’t been aware of the full range of what we do. Here’s my answer. The message. It’s all about the message. Short […]

+ How To Use Search and Social Media Together
Tuesday, November 16th, 2010

Interesting article in this past week’s issue of BtoB about the intersection of search and social. Companies are beginning to use social media to do keyword research, adding another set of tools to help uncover how the market is talking about a firm’s products and services, about company reputations, and about entire industries. Monitoring social […]

+ 5 Reasons Your Nephew Shouldn’t Build Your Website
Thursday, November 4th, 2010

Recently, colleague, collaborator and writer Jude Jussim and I were discussing something we’ve seen lately that we hadn’t seen since the early days of the Web: organizations relying on inexperienced, young web designers to build their sites. It seems to make economic sense in this down economy, but it’s still a bad idea. Read on […]

+ A Picture is Worth … 0 Words?
Tuesday, November 2nd, 2010

A picture’s worth a thousand words, the old saying goes. Web usability guru Jakob Nielsen begs to differ. Only some pictures are worth a thousand words. In his Alertbox release today, Nielsen take’s the position that eyetracking studies show that how users approach images on websites depends to a great degree on what the images […]

+ Facebook, Privacy and Online Marketing
Tuesday, October 19th, 2010

Nice summary and commentary from EFF on Facebook’s move toward better privacy controls for their users. That’s good news for Facebook fans and folks with wee ones on Facebook who are worried about their safety. It will be interesting to see how this increased attention on personal privacy will mesh with Facebook’s increasing popularity and […]

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