A Scenic Tour of the Online World

Benchmarks and Reports To Improve Your Content Marketing

Friday, June 21st, 2013

Here’s a link to a great post from the fine folks at CMI (Michele Linn, to be specific) listing “34 Essential Research Reports for More Effective Content Marketing.

Not all will be applicable to you and your situation, but the range offers a great way to get a handle on how your efforts stack up and, as importantly, how you might more effectively measure your content marketing performance.

A few of my favorites:

Optify’s B2B Marketing Benchmark

Hubspot’s State of Inbound Marketing

Curata’s Marketing Trends Survey

MarketingSherpa’s Email Marketing Benchmark Report

CMI’s B2B Small Business Content Marketing: Benchmarks, Budget, and Trends – North America


And a few I haven’t read but most definitely will:

Econsultancy’s Content Marketing Survey (paid report)

Google’s The New Multiscreen World: Understanding Cross-Platform Consumer Behavior

IDG’s Connecting the Dots Between Content and Sales

Content Science’s Summary of Findings: Content + Credibility: Phase 1 Findings (paid report)


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