If you spend any time reading your Analytics reports, you’ve seen the perhaps large percentage of your search traffic sources listed as “(not provided).”
Obviously, that’s not very useful information, especially when it covers 50% of your traffic, as it does for us. (We’ve seen higher percentages, too.)
Here are some interesting ideas for creating reports that work around the problem, courtesy of Search Engine Land and CustomReportSharing.com. (Which is worth a post of its own in the near future. It’s a really great resource.)
If you haven’t come across this before, or simply haven’t realized why the data is being reported this way, it’s Google’s policy of not sharing search query data for Google users who are logged into their Google accounts when they search.