Here are a three tidbits to keep in mind as you begin implementing your online marketing plans in 2011.
Focus on Customers
Investing in channels that make it easy for you to stay in touch with your customers and potential customers – and for them to communicate with you – will reap rewards. This is true offline as well, but online lowers the investment barrier to the point that even modest gains make for very high returns on your investment.
Be sure to think in the terms your clients think, not in line with your internal divisions and not with industry jargon. Even if you’re not using SEO, researching popular search terms surrounding your offerings will help you connect better.
And be sure you’re talking about things that interest them. High-value content/What’s in it for them, not marketing blather / info about you they don’t care about.
The Kids Are All Right
I know, the classic Who album is The Kids are Alright, not All Right, but I’m talking about kids today being right about social media.
If you’re of a certain age (or not) and just don’t like the idea of all this newfangled stuff like Facebook, Twitter, and LinkedIn, it’s time to learn some new tricks. Even if you don’t tweet or incessantly update your status, your clients likely do. And your next generation of clients definitely does. Make yourself available in these spaces. Join the conversation, establish a personality, set yourself apart.
Technology is Not The Answer
Most firms need to do more than just market online. If your marketing in general isn’t working, technology alone isn’t necessarily going to fix it. Fix the system first, then add technology to make it more efficient and effective.