My latest piece for Target Marketing Magazine is up on that site. This time around, we look at how to find the balance between creating a great user experience and not getting in the way of those user who want to get to the info they need quickly and without marketing fluff. Experience vs. Expedience…MORE >
Content & Message Strategy, Research & Planning Visual Design & User Experience
One of the best reports on email marketing, spam and subscriber retention I’ve seen, the Litmus/Fluent report is worth reading in full. It’s not even that long – 25 pages – and has lots of pretty pictures. But if you’re looking for a summary here are a few key points. And here’s the link in case…MORE >
My most recent article on effective audience segmentation for digital marketing is available on the Target Marketing website. If you’re looking to move your segmentation beyond, “We sell this product to these customers and that product to these other customers,” you may find the segmentation ideas worth investigating. They include Industry Customer Size Client Role…MORE >
Content & Message Metrics & Analytics Strategy, Research & Planning
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