Almost everyone would prefer an interesting conversation over a long-winded lecture. So it makes sense that you should try to make you website more conversational and less of a one-way presentation. That’s not just true for your writing style, but also for the way you choose to engage with your audience, the options you offer for…MORE >
I’ve been saying it so frequently, it’s almost become a mantra: your prospects don’t care about you, they don’t even care about what you do. All they care about is what you can do for them. If your marketing is going to be effective it better be abundantly obvious to your target audience what’s in…MORE >
Wrapping up this three-part series on the Biznology website that I started in August, this month I took a look at the metrics you should be tracking to measure your site’s effectiveness. (And I once again owe a tip of the hat to my colleagues Scott Hornstein, Wayne Cerullo and Phil Shelp, whose help was invaluable.) The…MORE >
Content & Message Metrics & Analytics Strategy, Research & Planning
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