Part of successful content marketing is tailoring your message to each of your important audience segments. We came across a great example of this in talking to colleague J.C. Milam recently. He’s a part of the Vine to Glass team and we were looking at some of his sales materials recently. I noticed on the…MORE >
This Luxury Daily story re-iterates the point I made recently on the Biznology blog in my article entitled, The Real Value of Engaging Your Audience in Content Marketing. “Whether consumers are trading in visits to the department store beauty counter for consulting friends or researching and purchasing a car without talking to a dealer, ecommerce…MORE >
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