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Archive for May, 2016

Engaging Your Audience in Content Marketing

My new piece for Biznology is now live on that site. It’s about the importance not just of publishing content but of engaging your audience with the content you publish. Why is this important? As I say in the article, … engaging your audience is critical to you marketing success. It’s not just a matter…MORE >

Content Marketing to Create Your Company’s Bio

Over the last year or so, Michael Margolis’ article on the power of the bio – and the waning usefulness of a resumé – has gotten a lot of attention. And for good reason: he’s absolutely right that most people in most industries are better evaluated by the full body of their activity than by whatever highlights…MORE >

Just Say No: A Key to Content Marketing Success

If the headline had you checking the byline to see if this post was written by Nancy Reagan, you’re showing your age. (Others, check here.) We’re not talking about saying no to drugs. We’re talking about the shocking number of ways that just saying no can help your content marketing succeed. Here are a few…MORE >

Using Content Marketing to Strengthen Relationships

You might think that having and keeping long-standing relationships is the key to business success, but it’s not. In fact, just keeping those relationships can give you a false sense of security. Instead, your goal should be to strengthen relationships rather than lengthen them. Because if a relationship isn’t growing, it’s quite likely going to…MORE >