Sure, the marketers working in travel, wine, jewelry and fast cars have an easier time coming up with “sexy” topics to write about. Their business are, by and large, pretty “sexy.” But that doesn’t mean content marketing won’t work for you – even if you’re in the most mundane of businesses. Let’s take plumbing, for example. You…MORE >
My monthly column for Biznology is available. This month we look at uses for content marketing / content strategy beyond the top line of marketing, lead generation, and sales. Cutting costs, improving customer experience, and contributing to product innovation are all ways that content marketing can contribute to the bottom line without focusing on the…MORE >
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