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Archive for March, 2015

Mobile-Friendly Websites More Important Than Ever

There’s a storm brewing, and it goes by the name “Mobilegeddon.” Slated to make landfall on April 21st (ok, I’ll stop with the weather stuff), this update from Google has a lot of people breathlessly spilling a lot of ink about its implications for search and digital marketing. And for good reason. The two key…MORE >

Coding & Development Metrics & Analytics

Process Metrics and Outcomes Metrics in Content Marketing

My monthly column for Biznology, covering process metrics and outcomes metrics in content marketing, is now live. It’s a discussion of the different kinds of metrics available to content marketers, why they’re both important and how they should be used. One key idea for content marketers is that too much reliance on process metrics can…MORE >

Metrics & Analytics

Matching Web Development to Marketing Needs

Small Business Trends has just published my article on matching your website development planning to you marketing needs and talk about how content marketing and other marketing goals should drive the size of your site, what features it includes, and waht tools are best suited to building it. I take a fresh look at the…MORE >

Coding & Development Strategy, Research & Planning

Better Content Marketing Through Chemistry

Well, chemistry and physics … Most examples of “The periodic table of …” infographic meme are a little bit silly and somewhat informative. Chris Lake’s The Periodic Table of Content Marketing is plenty silly, but it’s more than somewhat informative. Major props for leading off with content strategy, though I’d certainly argue in favor of…MORE >

Content & Message Strategy, Research & Planning

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