My monthly piece for Biznology has been posted. Content Marketing Personalization: Know Your Audience is a continuing on my previous piece about establishing a more personal voice in the content you publish. (People talking to people …) The key concept is taken from an idea we first heard from friend and colleague Scott Hornstein: The…MORE >
Now that January is behind us – and we’ve all broken our resolutions – let’s focus on some new changes for our business and our marketing. Here are some tips for making your content marketing better in 2015. Before you get all twisted up in knots just thinking about starting over with your content marketing, realize…MORE >
One of the questions we hear most frequently from clients is, “What kind of content should I create?” Here are a few of the ideas we’ve shared with our clients in the past few months. Answer Questions Forget the FAQ. Think through the questions you hear most frequently from your clients. Create a blog post,…MORE >
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